First things First - Business Maturity

In order to better understand where you are going, you must first know where you are!

Hi, and welcome to the blog! Let us jump right into it, you are here to read about some advice on strategy - online in particular - so let us get started. In order to establish what kinds of strategies you are able to apply to your business model, you must first establish at what stage of maturity your business finds itself in, what resources you have available and what market structures you are facing.
Take a look at this simple model and determine at what stage your business has reached:

Once established, we can move on to determining the market structures you are facing - believe me, there is a huge difference between acting on the US market and South American markets! It is important that you keep this in mind when accessing the strategies available to you. More of this later.

Defining the level of market uncertainty

Not all markets are the same - that is putting it mildly!

On both a global, regional and local level it is very important to define the level of uncertainty that the market provides as this is a determining factor regarding the strategies you can implement. Can you for implement a two to four year strategy, and invest the resources accordingly, when acting on a South American or African market. It isn't even necessary to exemplify what product we are talking about - the answer is no. Drastic government interventions, cartels, and monopolies are simply too likely to happen on such markets, and it is therefore important to know your limits as well as your opportunities before you set aside the resources for a given strategic move. These are drastic examples, but do not take them lightly as they translate very well onto your local markets - only on a different scale off course.
Take a look at this model and determine the level of uncertainty on the market you are facing:

Let us get down to business

Do you like where this is going?

I hope that you do, and I am sure that you will be able to get a lot out of the work I have put in to this project.
In the full project you will find a very thorough theoretical approach to Strategy on the Internet drawing mainly upon the ideas of Michal A. Porter, Henry Mintzberg and Cortney et. al.

In other words - if you are looking for an alternative to the 20 page "Guru" books, and want to dig in to some profound theory on the subject of Strategy on the Internet, and not "Do's and Don't" lists, then this is what you are looking for!

Send me an email through here, and I will send you a FREE sample before you make any purchase.

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